Is Digital Marketing Automation Heading the Right way? ExchangeWire

Las Vegas’ 2017 Consumer Electronics Show explored the road to driverless mobility. Self-driving technology is promising better use of your time while arriving at your destination safely. Marketing/advertising technologies’ vision is to understand complex signals from the consumer and within the marketplace, to drive marketing to defined goals (semi-)autonomously – unlocking valuable resources for the ‘driver’. Writing exclusively for ExchangeWire, Daniel Skoda, managing partner, adlicious, cautions, don’t get lost in wrong turns on the road to ‘driverless’ marketing.