Ad Tech Independence Brings Challenges ExchangeWire

Germany is an interesting market for the world of digital. It’s renowned for having strong publisher influence and its risk aversion with dealing with companies that operate outside of its borders. What does the market look like from the perspective of a homegrown, independent trading desk?

ExchangeWire speak with Viktor Eichmann, co-founder and managing director and Daniel Skoda, managing partner, adlicious to find out their take on the state of the German digital industry and the challenges they face as a small independent.